BACKGROUND

  • Sweden's security level has increased following Russia's invasion of Ukraine and its NATO membership.
  • The Swedish Civil Contingencies Agency (MSB) offers crisis advice through the booklet "If Crisis or War Comes."
  • ‍
    MSB focuses on educating and preparing citizens for potential crises and emergencies.

PROBLEM

  • Many Swedes lack knowledge about how to handle a crisis, despite MSB’s efforts to inform and prepare the public.
  • A majority of the population is unaware of where shelters are located, has not prepared an emergency kit, and does not know what to include in a crisis box.
  • Surveys show low awareness of important messages sent through Sweden’s warning system (VMA).

SOLUTION

  • Provide essential information in a digital and interactive format tailored for a digitized audience.
  • Simplify the process of locating nearby shelters and accessing details about the Swedish warning system.
  • Make the emergency kit checklist more accessible and encourage users to start assembling their kits.

Safety at your fingertips.

Find shelter anywhere, anytime.

Ready, set, prepare!

Start assembling your emergency kit today!

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